Apple’s rumored decision to reuse the A15 Bionic chipset could backfire and might not go over well with consumers
One of the most controversial issues swirling around the iPhone 14 series has to do with the chipsets Apple reportedly plans on deploying on the new phones. While the Pro variants are expected to be powered by the new 4nm A16 Bionic, the iPhone 14 and iPhone 14 Max are expected to feature the return of last year’s 5nm A15 Bionic.
Concept of iPhone 14 Pro Max including rumored starting price of $1,199. Credit @Shaileshhari03
And if you think that Apple is going to cut the pricing of the iPhone 14 and iPhone 14 Max because they will be powered by last year’s chipset, take another guess. Still, with the new lineup, Bloomberg’s Mark Gurman notes that the non-Pro buyers will now be able to buy the largest-screened iPhone and expects this year’s 6.7-inch iPhone 14 Max to be about $200 cheaper than the iPhone 14 Pro Max with the same-sized display.
Apple seeks to widen the gap between the iPhone’s Pro and non-Pro models
Here’s the bottom line. If Apple prices the 6.7-inch iPhone 14 Max at $999, you might be able to spend just $100 for the 6.1-inch iPhone 14 Pro with the new “i-shaped” cutout, a 48MP camera, a larger battery, a more powerful and energy-conserving chipset, and the 120Hz refresh rate ProMotion screen. For just $200 more, you could purchase the 6.7-inch iPhone 14 Pro Max with everything on the iPhone 14 Pro but with an even larger battery and screen.
And considering that you can finance your purchase over 36 months without interest from major carriers, we are talking about adding $2.77-$5.54 a month to go from an iPhone 14 Max to an iPhone 14 Pro or an iPhone 14 Pro Max, consumers might have the toughest buying decision when trying to pick out the iPhone 14 model that fits their needs, wants, and budget.